Retail store where we conceived an open shelving-system for the presentation of clothes and accessories.
These robust jeans are laid out in a functional, minimalistic way - our design showcases the coarse within a fine framework - creating a modern look.
It´s a wink to Rietveld who turned an everyday item into cult through his great design -our minimalistic design appealed to the shoppers so much that a large chain offered to take over this shop location.